Article Dans Une Revue Revue scientifique "Ukrainian Journal of Applied Economics and Technology" Année : 2023

The impact of digitalization on the art market actors' activity management

Résumé

The article attempts to analyze how digital technologies change the paradigm of management of art market subjects as distributors of cultural content. In particular, the article examines how the transition to digitalization affects access to cultural consumption and the current challenges and opportunities in this new context. The study aims to determine the peculiarities of the management of art market entities, namely museums, in the conditions of digitalization. The paper analyzes the theoretical material of recent years related to new challenges in managing the activities of art market subjects and practical work on the preservation of art objects and the creation of a new generation of museums and cultural centers. It has been established that art markets are also characterized by an ecosystem of actors and institutions that carry out their activities on it, buy works of art and promote them on the market, provide consulting services on this market, and, in general, collectively contribute to the creation of value. It is outlined that the development of digital technologies also significantly influenced the increase in the number of art market participants and the organization of their activities. The ability to create new art forms thanks to technologies such as virtual reality and artificial intelligence is attracting new actors and expanding the horizons of the art market. It has been identified that online channels have become a significant source of new customers for art galleries and auction houses, particularly those operating at lower and mid-tier levels, in addition to their sales role. It has been proven that a significant problem in increasing the efficiency of management of art market subjects in the conditions of digitalization is the formation of new digital thinking at the top management level. A conclusion was made regarding the need to build new interaction mechanisms with different types of consumers, considering their characteristics and new technological possibilities. Keywords: management, subjects of the art market, digitization, business processes.

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Dates et versions

hal-04629028 , version 1 (08-07-2024)

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Plotnytska Svitlana Plotnytska Svitlana, Larina Тetiana Larina Тetiana. The impact of digitalization on the art market actors' activity management. Revue scientifique "Ukrainian Journal of Applied Economics and Technology", 2023, 8 (4), pp.69-73. ⟨10.36887/2415-8453-2023-4-11⟩. ⟨hal-04629028⟩

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