Does exposure to sedentary temptations activate physical activity goals? A high-powered replication study.
Résumé
Cognitive asymmetry is an effortless self-control strategy observed in successful self-regulators, for whom exposure to temptations (e.g., sedentary [SED] opportunities) increases the cognitive accessibility of long-term goals (e.g., physical activity [PA]), whereas exposure to goals should not increase the cognitive accessibility of the temptations. However, this mechanism has rarely been observed in the context of PA, and a recent high-powered study did not replicate it in the academic context. Therefore, additional replication studies are needed to support the existence of the phenomenon, or not. The present study attempted to replicate the cognitive asymmetry mechanism in the PA context based on a high-powered design. To do so, 257 participants completed a primed lexical decision task including PA-related (i.e., goal) and SED-related (i.e., temptation) stimuli target words preceded by a relevant SED-related and PA-related prime, respectively, or an irrelevant-related prime (i.e., neutral words). Results showed significant priming effects—SED-related primes increased the cognitive acces- sibility of PA-related words and PA-related primes increased the cognitive accessibility of SED-related words. However, we did not replicate the hypothesized cognitive asymmetry pattern between tempta- tions and goals. These findings were consistent with a recent replication study by demonstrating that the automatic associations between goals and temptations were more likely to be symmetric (i.e., bidir- ectional linkage facilitation) than asymmetric (i.e., activation of the goal by temptations, but inhibition of the temptations by goals).
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