Abstract The investigation of strong coupling between light and matter is an important field of research. Its significance arises not only from the emergence of a plethora of intriguing chemical and physical phenomena, often novel and unexpected, but also from its provision of important tool sets for the design of core components for novel chemical, electronic, and photonic devices such as quantum computers, lasers, amplifiers, modulators, sensors and more. Strong coupling has been demonstrated for various material systems and spectral regimes, each exhibiting unique features and applications. In this perspective, we will focus on a sub-field of this domain of research and discuss the strong coupling between metamaterials and photonic cavities at THz frequencies . The metamaterials, themselves electromagnetic resonators, serve as “artificial atoms”. We provide a concise overview of recent advances and outline possible research directions in this vital and impactful field of interdisciplinary science.