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Chapitre D'ouvrage Année : 2021

Perverted uses of digital networks: when journalists and communicators get entangled! An analysis of the paradoxical process of re-feudalization related to the evolution of contemporary capitalism worldwide

Résumé

The increasing commercialization of media had led Jürgen Habermas to speak in terms of a "re-feudalisation" of the public sphere and a substitution of the principle of integration by the principle of publicity from increasingly powerful interest groups. Since then, the author corrected his analysis: a communicative power can also influence the administrative power and oppose mainstream media manipulation. However, recent analyzes now take up the concept of "re-feudalization", in another way. It could be used to signify the social transformation underway, leading to the establishment of "neo-feudal" privileges for the wealthy classes, while the lower social categories are confronted with exclusion and return to forced labor. These paradoxical situations also explain why, for certain other social actors in the intermediate categories, the fear of declassification - felt or real - justified the development of perverse strategies to eliminate competitors, for example women, in the larbour market work. In this chapter, the analysis is applied to the recent cases in France of tweeting harassment, carried out by journalists and communicators, some of them consecrated as VIP, and all of them organized in packs around The ligue du Lol (Laughing Out Loud League). For several years since 2009, their favorite targets have been confreres and especially sisters. Some of them were already fragile. But others were considered as potential stronger competitors likely to uptage them, either to the entry into the profession, either for promotions to team responsibilities, or even to editorial direction. Significantly, the explanatory perspective proved to be absent in the mainstream media reconstitutions of the event by the corporation, suddendly plunged unwillingly into the position of the ”sprayed sprinkler”. Moreover, the vicious dynamic particularly worked for the members of the pack, thanks to their own feeling of impunity that Twitter, like other GAFAM (Google, Amazon, Facebook, Apple, Microsoft), protected against the injunctions from public authorities to declassify the secrecy of correspondence. In the name of freedom of expression and respect of privacy for the first, as actors of digital journalism! In the name of liberalism, for the second, as hyperpuishing groups of the information technology sector, taking advantage of more and more profitable and competitive investments, as contents providers.
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hal-04538738 , version 1 (09-04-2024)

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Bertrand Cabedoche. Perverted uses of digital networks: when journalists and communicators get entangled! An analysis of the paradoxical process of re-feudalization related to the evolution of contemporary capitalism worldwide. Izmir, İzmir Kâtip Çelebi University, London, Macro World Publishing. Ugar Bakan and Lara Martin Lengel (eds.), Social Media Archaelogy from Theory to Practice,, p. 195-224, 2021, Communication series. ⟨hal-04538738⟩

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