Frugal innovation has received increasing academic attention this past decade as a form of innovation that reduces costs without compromising on quality, focusing on core performance. These attributes make frugal innovations well adapted to addressing Sustainability Development Goals (SDGs), in particular in emerging economy contexts. The concept in itself has been related to other forms of innovation (e.g., Jugaad innovation, Resource-constrained innovation, bricolage) and distinguishing it more clearly from these remains at task (Weyrauch and Herstatt 2016). There is a multiplicity of initiatives in Mexico which seek to address SDG-related issues in areas as diverse as food security, water management or improving living conditions, which could fall under the frugal innovation conceptualization. This paper seeks to enrich the ongoing development of the frugal innovation concept, which remains fuzzy, by applying it to the Mexican context in both urban and rural settings. As an exploration of the landscape of Mexican potential frugal innovations, the identified applications are diverse, but the research puts focus in particular on the potential of frugal innovations for agri-food, environmental management and climate change mitigation.