Business model pivoting and digital technologies in turbulent environments - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue International Journal of Entrepreneurial Behavior and Research Année : 2024

Business model pivoting and digital technologies in turbulent environments

M. E. Balta
  • Fonction : Auteur
T. Papadopoulos
  • Fonction : Auteur
K. Spanaki

Résumé

Purpose – This paper draws on the Dynamic Capabilities View to discuss how Small and Medium Enterprises (SMEs) use digital technologies to develop digital capabilities that will enable them to change their current business model and trajectory -that is, to pivot- within turbulent environments, and subsequently to survive and grow. Design/methodology/approach – We collected and analysed qualitative data from 26 SMEs in South-East England that have used digital technologies to pivot during the pandemic. The data was collected via in-depth semi-structured interviews. We analysed the data by creating first-order concepts, second-order themes, and aggregating dimensions. Findings – Our findings suggest that (i) digital technologies enable pivoting by facilitating the creation of the following digital capability types: ‘digital sensing’, ‘digital seizing’ and ‘digital transforming’; (ii) Each of these digital capability types is underpinned by micro-foundations (sub capabilities) and shaped by the digital culture of the organisation. (iii) these capabilities are triggered by the turbulent environment and the existing digital technologies and are shaped by the digital culture. Originality/value – We contribute to the literature of digital entrepreneurship as we illustrate (i) how the micro-foundations of digital capabilities, as facilitated by digital technologies, assist pivoting; and (ii) the process from key activities during pivoting to second-order themes that represent micro-foundations to digital (dynamic) capabilities for pivoting in turbulent environments. Our study highlights the importance of digital pivoting for businesses in the UK Southeast that have many aspirations for growth and innovation, whilst striving to address multiple challenges including the digital divide and literacy, inflation and cost of living crisis, as well as supply chain issues.
Fichier sous embargo
Fichier sous embargo
0 11 19
Année Mois Jours
Avant la publication
mercredi 16 avril 2025
Fichier sous embargo
mercredi 16 avril 2025
Connectez-vous pour demander l'accès au fichier

Dates et versions

hal-04514065 , version 1 (16-04-2024)

Identifiants

Citer

M. E. Balta, T. Papadopoulos, K. Spanaki. Business model pivoting and digital technologies in turbulent environments. International Journal of Entrepreneurial Behavior and Research, 2024, 30 (2/3), ⟨10.1108/IJEBR-02-2023-0210⟩. ⟨hal-04514065⟩

Collections

AUDENCIA UNAM
0 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More