“Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2020

“Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality

Résumé

The present study examines the ability of terroir to foster affective and cognitive brand relationship quality, through the creation of a causal model tested by PLS
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Dates et versions

hal-04510806 , version 1 (19-03-2024)

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  • HAL Id : hal-04510806 , version 1

Citer

Julien Couder, Pierre Valette-Florence. “Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality. 2020 AMA Summer Academic Conference, Aug 2020, Virtual conference, United States. ⟨hal-04510806⟩

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