“Terroir, My Beautiful Terroir, Is My Wine the Best One?” An Exploratory Investigation of Terroir Impacts on French Wine Consumers - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2020

“Terroir, My Beautiful Terroir, Is My Wine the Best One?” An Exploratory Investigation of Terroir Impacts on French Wine Consumers

Résumé

This research investigates the perception of terroir by wine consumers and how this perception will affect their behaviors. Two different studies were hence conducted: an exploratory qualitative study rooted in the application of an innovative qualitative projective method, the album online (A.O.L., Vernette 2007) first investigates how the customer perceives terroirs. Then a quantitative one, investigates the impact of the different dimensions of terroir on consumer proselytism assessed in this research through WOM (123 respondents).
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Dates et versions

hal-04510740 , version 1 (19-03-2024)

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  • HAL Id : hal-04510740 , version 1

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Julien Couder, Pierre Valette-Florence. “Terroir, My Beautiful Terroir, Is My Wine the Best One?” An Exploratory Investigation of Terroir Impacts on French Wine Consumers. AMA Summer Academic Conference, Aug 2020, Virtual conference, United States. ⟨hal-04510740⟩

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