Proceedings/Recueil Des Communications
Année : 2020
Julien COUDER : Connectez-vous pour contacter le contributeur
https://hal.science/hal-04509427
Soumis le : lundi 18 mars 2024-14:12:41
Dernière modification le : jeudi 4 avril 2024-21:32:33
Citer
Julien Couder, Pierre Valette-Florence. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption. academy of marketing science annual conference, Springer International Publishing, pp.217-229, 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-030-39165-2_94⟩. ⟨hal-04509427⟩
6
Consultations
0
Téléchargements