Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption - Archive ouverte HAL Accéder directement au contenu
Proceedings/Recueil Des Communications Année : 2020

Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption

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hal-04509427 , version 1 (18-03-2024)

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Julien Couder, Pierre Valette-Florence. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption. academy of marketing science annual conference, Springer International Publishing, pp.217-229, 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-030-39165-2_94⟩. ⟨hal-04509427⟩

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