Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation - Archive ouverte HAL
Communication Dans Un Congrès Année : 2024

Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation

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https://hal.science/hal-04465284

Soumis le : lundi 19 février 2024-11:35:46

Dernière modification le : vendredi 8 mars 2024-16:07:43

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hal-04465284 , version 1 (19-02-2024)

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  • HAL Id : hal-04465284 , version 1

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Maxime Koromyslov, Yuan Wan. Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation. 23d International Marketing Trends Conference., Jan 2024, Venise (IT), Italy. ⟨hal-04465284⟩

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