Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue International Review of Retail, Distribution and Consumer Research Année : 2010

Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views

Fichier non déposé

Dates et versions

hal-04442665 , version 1 (06-02-2024)

Identifiants

Citer

Claire Gauzente. Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views. International Review of Retail, Distribution and Consumer Research, 2010, 20 (2), pp.273-284. ⟨10.1080/09593961003701809⟩. ⟨hal-04442665⟩
5 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More