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Article Dans Une Revue Journal of retailing and consumer services Année : 2010

The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile

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hal-04442662 , version 1 (06-02-2024)

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Claire Gauzente. The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile. Journal of retailing and consumer services, 2010, 17 (6), pp.457-463. ⟨10.1016/j.jretconser.2010.06.002⟩. ⟨hal-04442662⟩
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