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Article Dans Une Revue Journal of Marketing Trends Année : 2023

Effects of telepresence on the perceived value of a tourist destination and the intention to visit the destination

Résumé

New technologies, especially internet and virtual reality systems, have provided tourism professionals with new tools to better cater to tourists’ expectations. This study aims to identify the conditions for an effective online telepresence experience and to understand how this virtual telepresence experience could influence intention to visit. We conducted a qualitative study and a quantitative study and we considered value as a mediator. Findings confirm the importance of 3D visits. Certain value dimensions that were found to serve as valid mediators enable a better understanding of the impacts of telepresence on intention to visit. This study presents valuable insights for both marketing researchers and tourism professionals.
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Dates et versions

hal-04441005 , version 1 (06-02-2024)

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  • HAL Id : hal-04441005 , version 1

Citer

Yasmine Hashish, Marie-Christine Lichtlé. Effects of telepresence on the perceived value of a tourist destination and the intention to visit the destination. Journal of Marketing Trends, 2023, 8 (2), pp.1-41. ⟨hal-04441005⟩
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