This article details the institutional practices in 1920s Britain encouraging the publication of young novelists. The Great War made the literary marketplace more receptive to the productions of youth, who played an important role in the redefinition of national identity in the twenties. Bestsellers, such as Alec Waugh’s The Loom of Youth, opened up the market to a group that was previously excluded. Publishers began to target young authors and advertisements focused on the author’s youth as a selling point. Through a reading of Henry Green’s Blindness, I argue that professionalization at a young age can help explain the conventional form and style of late modernist writing.