Lighting and perceived temperature: energy-saving levers to improve store evaluations? - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Advances in Consumer Research Année : 2010

Lighting and perceived temperature: energy-saving levers to improve store evaluations?

Résumé

Light intensity and thermal conditions have energy savings implications. Based on environmental psychology, ergonomics and instore environment research, this study analyzes the direct and interaction effects of lighting and perceived temperature on store evaluations. Three evaluative dimensions emerged from the factor analysis: stimulation, upmarket positioning and relaxation. A 2 x 2 x 3 experiment (lighting x perceived temperature x retail outlet) shows that lighting and its interaction with perceived temperature influence stimulation and upmarket positioning. Perceived temperature has a direct impact on stimulation. The type of retail outlet (jeans, books, and furniture) affects stimulation, upmarket positioning and relaxation
Fichier principal
Vignette du fichier
Briand Decre Pras 2009 Lighting and perceived temperature energy-saving levers to improve store evaluations ACR version auteur GV PDF.pdf (594.9 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Licence : CC BY NC ND - Paternité - Pas d'utilisation commerciale - Pas de modification

Dates et versions

hal-04431148 , version 1 (01-02-2024)

Licence

Paternité - Pas d'utilisation commerciale - Pas de modification

Identifiants

  • HAL Id : hal-04431148 , version 1

Citer

Gwenaëlle Briand Decré, Bernard Pras. Lighting and perceived temperature: energy-saving levers to improve store evaluations?. Advances in Consumer Research, 2010, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, 37, pp.312-318. ⟨hal-04431148⟩
17 Consultations
5 Téléchargements

Partager

Gmail Facebook X LinkedIn More