Engaging with Startups 2.0: Involving Competitors - A Telefónica Perspective - Archive ouverte HAL Accéder directement au contenu
Autre Publication Scientifique Année : 2023

Engaging with Startups 2.0: Involving Competitors - A Telefónica Perspective

Henry Chesbrough
  • Fonction : Auteur
  • PersonId : 1062078
Agustin Moro
  • Fonction : Auteur

Résumé

Telefónica, a large multinational telecommunication company, spends billions of dollars on internal R&D and engages with startups to accelerate its digital transformation. In 2011, Telefónica created Wayra, one of the first corporate startup accelerators and an example of "outside-in" open innovation. This case follows Agustín Moro, Head of Partnerships at Wayra. First, he navigates the challenges of integrating technologies from Wayra-sponsored startups into Telefónica. Next, in 2015, he wrestles with whether Telefónica should join a joint startup accelerator created by some of Wayra's competitors. Finally, Moro faces complex questions about this decision as well as Wayra's future.
Fichier non déposé

Dates et versions

hal-04420284 , version 1 (26-01-2024)

Identifiants

  • HAL Id : hal-04420284 , version 1

Citer

Henry Chesbrough, Sea Matilda Bez, Agustin Moro. Engaging with Startups 2.0: Involving Competitors - A Telefónica Perspective. Harvard Business Review Case Studies, 2023, https://store.hbr.org/product/engaging-with-startups-2-0-involving-competitors-a-telefonica-perspective/B6045. ⟨hal-04420284⟩
19 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More