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Chapitre D'ouvrage Année : 2023

“Startup life” in Florianópolis and beyond: An autoethnographic essay

Résumé

In this essay, I relate my personal journey around the world of startups in Florianópolis, Santa Catarina, Brazil and Silicon Valley, California, USA through a critical analysis of my personal past experiences-first as a startup founder, then as a WebTV series host, and finally as a startup marketing "manager". Using autoethnography as a research method, I present some of the values promoted by the culture of the startups from Florianópolis as well as the difficulties some entrepreneurs might face when building a new business. Supported by critical literature on contemporary ways of working, I portray some aspects of the modus operandi of the technological innovation center once known as "the Silicon Valley of Brazil".
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hal-04391935 , version 1 (29-01-2024)

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Virgínia Squizani Rodrigues. “Startup life” in Florianópolis and beyond: An autoethnographic essay. Mladi podjetniki, ZRC SAZU, Založba ZRC, 2023, 9789610507130. ⟨10.3986/9789610507130_08⟩. ⟨hal-04391935⟩

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