Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2023

Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study

Fichier non déposé

Dates et versions

hal-04381916 , version 1 (09-01-2024)

Identifiants

  • HAL Id : hal-04381916 , version 1

Citer

Ali Ghasemi Baghabrishami, Nathalie Fleck-Dousteyssier, Hélène Yildiz. Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study. 5th Monaco Symposium on Luxury, Apr 2023, Monaco, Monaco. ⟨hal-04381916⟩
19 Consultations
0 Téléchargements

Partager

Gmail Mastodon Facebook X LinkedIn More