Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study - Archive ouverte HAL
Communication Dans Un Congrès Année : 2023

Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study

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https://hal.science/hal-04381916

Soumis le : mardi 9 janvier 2024-11:25:30

Dernière modification le : lundi 23 septembre 2024-15:14:58

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hal-04381916 , version 1 (09-01-2024)

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  • HAL Id : hal-04381916 , version 1

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Ali Ghasemi Baghabrishami, Nathalie Fleck-Dousteyssier, Hélène Yildiz. Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study. 5th Monaco Symposium on Luxury, Apr 2023, Monaco, Monaco. ⟨hal-04381916⟩

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