Various pro-cycling policies emerged around the world with the outbreak of the Covid-19 pandemic. France experimented with a €50 bike repair subsidy. Our questionnaire survey (n = 7343) focuses on beneficiaries’ sociological profiles. Despite its success in quantitative terms, the repair subsidy benefited more regular cyclists—who cycle daily—and people who are confident cycling in urban areas. Women were more likely to benefit than men, and people in low-income households more than those in high-income households. Because these populations are usually underrepresented among cyclists in France, the scheme may appear to have reduced inequities in cycling. However, the scheme could have reached out more to the low-income population who were largely unaware of it. This selectivity is partly explained by awareness of the subsidy, which is lower among the younger and the less educated part of the population. Our survey shows that the scheme is selective primarily because of its design. It would have been necessary to accompany it with measures specifically designed for vulnerable groups.