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Article Dans Une Revue Recherche et Applications en Marketing (English Edition) Année : 2015

Toward a deeper understanding of the choice process in child consumers through the concept of brand sensitivity

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hal-04362249 , version 1 (22-12-2023)

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  • HAL Id : hal-04362249 , version 1

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C. Rouen-Mallet, Stéphane Mallet, Pascale Ezan. Toward a deeper understanding of the choice process in child consumers through the concept of brand sensitivity. Recherche et Applications en Marketing (English Edition), 2015. ⟨hal-04362249⟩
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