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Communication Dans Un Congrès Année : 2023

Urban Form and Place Perception: Exploring the link between morphological regions and toponyms in real estate ads.

Résumé

Quantifying qualitative elements like toponyms and urban forms allows new insight into their relationship. Toponyms, including their locations, appreciations, and boundaries, play an important role in the social representations of urban spaces. Their consistent employment by a large community of users reveals emergent properties of social representation of space. Urban morphology also highlights how the form of the physical city contributes to shaping place perception. Morphological regions, i.e., districts characterised by specific urban forms, have long been recognised as a factor of place imageability. This paper proposes to measure the link between urban form and usage of toponyms derived from a large corpus of housing ads on the French Riviera. Despite being marketing objects, ads are instrumental in understanding urban space. The spatial components of their geolocated texts are meaningful: they are appreciated, carefully chosen, and promoted by various attributes. However, to communicate efficiently housing ads must use toponyms in a way which is consistent with shared social perception of the places they represent. First, we delineate perimeters of usage of toponyms through appropriate spatial analysis procedures. Then, we study the urban forms within these perimeters, using the Multiple Fabric Assessment protocol, which characterizes urban fabric from a pedestrian perspective. Finally, we focus on the role of urban form on place perception.
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Dates et versions

hal-04355732 , version 1 (20-12-2023)

Identifiants

  • HAL Id : hal-04355732 , version 1

Citer

Alicia Blanchi, Alessandro Araldi, Giovanni Fusco. Urban Form and Place Perception: Exploring the link between morphological regions and toponyms in real estate ads.. ISUF 2023: Praxis of Urban Morphology, University of Belgrade, Sep 2023, Belgrade, Serbia. ⟨hal-04355732⟩
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