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Article Dans Une Revue Marketing Theory Année : 2023

Theorizing consumption and markets in the context of religion

Résumé

"This commentary section presents a dialogical discussion on Appau’s (2021) ‘Toward a divine economic system’, an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine economy’ as an alternative economic system to interrogate and extend scholarship on the relationship between the market and religion. In a thought-provoking conversation, four commentators (including Appau) engage in a critical discussion aimed at generating new ideas on theorizing the complex relationship between the market, consumption, and religion."
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hal-04325662 , version 1 (13-12-2023)

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Aliakbar Jafari, Mona Moufahim, Diego Rinallo, Samuelson Appau. Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’. Marketing Theory, 2023, 23 (3), 533-553 p. ⟨10.1177/14705931231153192⟩. ⟨hal-04325662⟩

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