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Communication Dans Un Congrès Année : 2021

Studying the influence of social media use on sales performance: the role of relational mediators

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hal-04325084 , version 1 (05-12-2023)

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  • HAL Id : hal-04325084 , version 1

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Romain Franck, Maud Dampérat. Studying the influence of social media use on sales performance: the role of relational mediators. 50th European Marketing Academy Conference, EMAC, May 2021, Madrid, Spain. ⟨hal-04325084⟩
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