The Global Sport Economy
Résumé
This book examines the global sports ecosystem through three of its central
pillars: Sport marketing, sports equipment manufacture and sales, and sport
governance and organization. By focusing on these three themes, the book
presents a nuanced and multi-faceted view of how the global sports economy
works and what its main strategic challenges and opportunities are.
Offering a balance between theory and practice, and adopting an international
perspective with case studies and examples from the Americas, Europe and Asia,
the book addresses key issues such as corporate social responsibility, the impact
of culture on international sport business, innovation and entrepreneurship, and
consumer behaviour.
The Global Sport Economy is fascinating reading for students, researchers and
practitioners with an interest in sport business and management, sport marketing,
the sporting goods industry and distribution and sport governance.