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Communication Dans Un Congrès Année : 2021

Exporter-importer innovation co-developments: exploration of relational norms

Résumé

This research explores relational dimension of exporter-importer innovation co-developments. Based on 11 explorative interviews with French exporting small and medium-sized enterprises (SMEs) we highlight the role played by relational norms in new product development (NPD) process. We build on relational exchange theory Macneil, 1980; Dwyer et al., 1987). Our results provide evidence that cooperation and continuity expectations norms create an enabling relational environment for innovation co-development, while the norm of equity seems to be less important within NPD process. The full paper is available from the authors.
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Dates et versions

hal-04318646 , version 1 (01-12-2023)

Identifiants

  • HAL Id : hal-04318646 , version 1

Citer

Oksana Kantaruk Pierre, Raluca Mogos Descotes, B. Walliser. Exporter-importer innovation co-developments: exploration of relational norms. 47th EIBA Annual Conference 2021, European International Business Academy, Dec 2021, Madrid, Spain. ⟨hal-04318646⟩
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