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Communication Dans Un Congrès Année : 2011

The volition to resist: exploring consumer resistance from an individual difference perspective

Annie Banikema
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hal-04316959 , version 1 (30-11-2023)

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  • HAL Id : hal-04316959 , version 1

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Annie Banikema. The volition to resist: exploring consumer resistance from an individual difference perspective. EMAC 2011 : 40th Annual Conference of European Marketing Academy, European Marketing Academy (EMAC), May 2011, Ljlubljana, Slovenia. ⟨hal-04316959⟩
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