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Article Dans Une Revue Journal of retailing and consumer services Année : 2020

Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume

Sylvie Llosa
  • Fonction : Auteur
David Bowen
  • Fonction : Auteur

Dates et versions

hal-04311127 , version 1 (28-11-2023)

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Lionel Nicod, Sylvie Llosa, David Bowen. Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume. Journal of retailing and consumer services, 2020, 55, pp.102069. ⟨10.1016/j.jretconser.2020.102069⟩. ⟨hal-04311127⟩
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