Vivendi A Key Player in Global Entertainment and Media
Résumé
This book identifies and analyses the main socio-economic trends
that characterize Vivendi, the French mass media conglomerate,
and explores how they have oriented its development and evolution.
Philippe Bouquillion explores the industrial, financial, globalization
and public policy issues in the various sectors in which Vivendi
is involved, paying particular attention to recorded music, pay
television, publishing, video games, advertising and telecommunications.
He examines Vivendi’s role as a key global player in the
entertainment and cultural industries as a result of its established
position as world number one in recorded music via Universal
Music Group. He also highlights Vivendi’s involvement in various
national markets, including their notable strategies in African markets
and their significance in the telecommunications and television
markets in Italy.