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Communication Dans Un Congrès Année : 2023

The role of digital work in the new normal way of working

Résumé

The world has witnessed what is perhaps the most dramatic transformation of work in the digital era. In the wake of the global pandemic, much has been written regarding the “new normal” of work. However, defining what the “new normal” is today seems very complex. Before the crisis, most companies had initiated their digital transformation to adapt to a changing environment. Covid-19 has subsequently forced organizations into rapid “big bang” adoption of “tech-driven” practices under severe time pressure (Carroll & Conboy, 2020). This transformation was particularly forced by the introduction of teleworking (Ng et al., 2022). In the aftermath of the crisis, workers are back to work, at least partially, and new forms of organization are appearing; leading to unprecedented hybrid work situations. Therefore, we can define the “new normal” as the development of new ways of working based on the adoption of digital work (Wibowo et al., 2022; Baiyere et al., 2023). This article explores the place of digital work in this new normal way of working. While it seems clear that white-collar workers have reorganized themselves adopting digital work, the same question also arises for blue-collar workers. Although they did not benefit from teleworking, they are also in a new normal way of working after the crisis, leveraging the opportunities from a digital landscape of work. More specifically, this article addresses the following question: What is the role of digital work in the new normal way of working of white-collar and blue-collar workers? To address this question, we have analyzed a sample of 206 398 responses from an employee satisfaction survey conducted in a pre-digital (Sebastian et al., 2017) industrial international company employing more than 110 000 workers (60% blue collar and 40% white collar). The responses were collected by the company's Human Resources Department all through the Covid-19 crisis: 2020 (beginning of the crisis), 2021 (during the crisis) and 2022 (after the crisis). Our research has two main contributions. The first is theoretical, as our work contributes to understand the employees' perception of digital work in the new normal way of working. The second contribution is methodological, as we have structured a textual data analysis method (Garnier, 2020; Moscarola, 2022) based on Sphinx IQ3 and DataViv software (Boughzala et al., 2014).
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Dates et versions

hal-04268739 , version 1 (02-11-2023)

Identifiants

  • HAL Id : hal-04268739 , version 1

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Harry Ramadasse, Aurélie Dudézert, Florence Laval. The role of digital work in the new normal way of working. The 13th Changing Nature of Work (CNOW) : Reshaping human endeavours with digital technologies Pre-ECIS Workshop, Jun 2023, Kristiansand, Norway. ⟨hal-04268739⟩
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