As companies increasingly move towards remote/hybrid workplace settings for both sustenance and growth motives, they face people-centric problems such as quiet quitting and organizational (dis)identification. As a way to mitigate these situations, empower employees, and improve well-being, they heavily invest in people-centric digital workplace platforms such as the employee advocacy (EA) platforms that promise both instrumental and humanistic outcomes, including encouraging digital employee advocacy behavior (DEA). However, no prior empirical research has conceptualized DEA nor have they shown the efficacy of the EA platform in encouraging DEA. Using a bricolage approach, we explore digital trace data (user reviews) to firstly conceptualize and then validate a grounded well-being led digital employee advocacy model. We contribute to EA and digital workplace literature by conceptualizing and providing measures to study DEA as well as identifying platform enabled social and psychological well-being as the key triggers to DEA. Practical implications are also discussed.