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Article Dans Une Revue Research World Année : 2023

Can advertising be saved from greenwashing?

Guillaume Johnson

Résumé

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work. The second part will then understand why “greenwashing” is a problem and – most importantly – if and how we can solve it.
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Dates et versions

hal-04258804 , version 1 (26-10-2023)

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  • HAL Id : hal-04258804 , version 1

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Béatrice Parguel, Guillaume Johnson. Can advertising be saved from greenwashing?. Research World, 2023, https://researchworld.com/articles/can-advertising-be-saved-from-greenwashing-part-1. ⟨hal-04258804⟩
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