The elements of Markoff triples are given by coefficients in certain matrix products defined by Christoffel words, and the Markoff injectivity conjecture, a long-standing open problem, is then equivalent to injectivity on Christoffel words. A $q$-analog of these matrix products has been proposed recently, and we prove that injectivity on Christoffel words holds for this $q$-analog. The proof is based on the evaluation at $q = \exp(i\pi/3)$. Other roots of unity provide some information on the original problem, which corresponds to the case $q=1$. We also extend the problem to arbitrary words and provide a large family of pairs of words where injectivity does not hold.