Hard-target lidars rely on the reflectivity and backscattering properties of topographic targets, which are rather difficult to evaluate, resulting in uncertainties when assessing the performance of the instrument. In this work, backscattering properties and hemispherical reflectance of topographic targets are measured in the visible, near-infrared, and mid-infrared spectral ranges. A laboratory setup mimicking a hard-target lidar is used to measure the backscattered signals at various angles of incidence, which are then fitted using a bidirectional reflectance distribution function Phong model. We show that these results are useful for optimizing active stand-off detection and hard-target lidars and for increasing their overall efficiency.