Nutri-Score and NutrInform Battery: Effects on Performance and Preference in Italian Consumers - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Recherche et Applications en Marketing (French Edition) Année : 2017

Nutri-Score and NutrInform Battery: Effects on Performance and Preference in Italian Consumers

Améliorer les comportements alimentaires avec l’étiquetage nutritionnel : vers un agenda de recherche au service du Bien-être des consommateurs

Résumé

In May 2020, the European Commission announced a proposal for a mandatory front-of-pack label (FoPL) for all European Union (EU) countries. Indeed, FoPLs have been recognized by several public institutions as a cost-effective measure to guide consumers toward nutritionally favorable food products. The aim of this study was to compare the performance and consumer preference of two FoPLs currently proposed or implemented in EU countries, the interpretive format Nutri-Score and the non-interpretive format NutrInform Battery, among Italian consumers. The experimental study was conducted in 2021 on a representative sample of 1064 Italian adults (mean age = 46.5 ± 14.1 years; 48% men). Participants were randomized to either Nutri-Score or NutrInform and had to fill out an online questionnaire testing their objective understanding of the FoPL on three food categories (breakfast products, breakfast cereals and added fats) as well as purchase intention, subjective understanding and perception. Multivariable logistic regressions and t-tests were used to analyze the answers. In terms of the capacity of participants to identify the most nutritionally favorable products, Nutri-Score outperformed NutrInform in all food categories, with the highest odds ratio being observed for added fats (OR = 21.7 [15.3–31.1], p < 0.0001). Overall, with Nutri-Score, Italian participants were more likely to intend to purchase nutritionally favorable products than with NutrInform (OR = 5.29 [4.02–6.97], p < 0.0001). Focusing on olive oil, participants of the Nutri-Score group had higher purchase intention of olive oil compared to those in the NutrInform group (OR = 1.92 [1.42–2.60], p < 0.0001) after manipulating the label. The interpretive format Nutri-Score appears to be a more efficient tool than NutrInform for orienting Italian consumers towards more nutritionally favorable food choices.
L’étiquetage nutritionnel des produits agroalimentaires porte un enjeu majeur pour les pouvoirs publics : améliorer les comportements alimentaires des consommateurs. Cet article propose une synthèse des connaissances actuelles sur le sujet et invite les chercheurs en marketing à considérer les apports de la Transformative Consumer Research (TCR) dans un agenda de recherche. Il vise à comprendre les effets de l’étiquetage nutritionnel sur le Bien-être alimentaire des consommateurs au regard des spécificités de leur contexte social, culturel et sociétal.
Fichier non déposé

Dates et versions

hal-04213336 , version 1 (21-09-2023)

Identifiants

Citer

Lydiane Nabec. Nutri-Score and NutrInform Battery: Effects on Performance and Preference in Italian Consumers. Recherche et Applications en Marketing (French Edition), 2017, 32 (2), pp.76-104. ⟨10.1177/0767370116667346⟩. ⟨hal-04213336⟩
5 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More