What Advertising Levers Can Be Used to Encourage Children to Eat Insects? An Approach Based on Drawings: An Abstract - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2023
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hal-04186022 , version 1 (23-08-2023)

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Joël Brée, Coralie Damay, Mathilde Gollety, Nathalie Guichard, Khaoula Jellouli. What Advertising Levers Can Be Used to Encourage Children to Eat Insects? An Approach Based on Drawings: An Abstract. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Springer Nature Switzerland, pp.77-78, 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-031-24687-6_27⟩. ⟨hal-04186022⟩
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