What Advertising Levers Can Be Used to Encourage Children to Eat Insects? An Approach Based on Drawings: An Abstract - Archive ouverte HAL
Chapitre D'ouvrage Année : 2023

What Advertising Levers Can Be Used to Encourage Children to Eat Insects? An Approach Based on Drawings: An Abstract

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Gestion et management

Joël Brée  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-04186022

Soumis le : mercredi 23 août 2023-13:23:50

Dernière modification le : jeudi 11 avril 2024-18:18:10

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hal-04186022 , version 1 (23-08-2023)

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Joël Brée, Coralie Damay, Mathilde Gollety, Nathalie Guichard, Khaoula Jellouli. What Advertising Levers Can Be Used to Encourage Children to Eat Insects? An Approach Based on Drawings: An Abstract. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Springer Nature Switzerland, pp.77-78, 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-031-24687-6_27⟩. ⟨hal-04186022⟩

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