Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory” - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Marketing Theory Année : 2021

Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde
Eileen Fischer
  • Fonction : Auteur
Stephen Brown

Résumé

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

Domaines

Sociologie
Fichier non déposé

Dates et versions

hal-04173766 , version 1 (30-07-2023)

Identifiants

Citer

Domen Bajde, Eileen Fischer, Franck Cochoy, Stephen Brown. Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”. Marketing Theory, 2021, 21 (3), pp.415-432. ⟨10.1177/14705931211010879⟩. ⟨hal-04173766⟩
16 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More