Bilingual typography: Is it possible to translate Latin typeface into non-Latin typeface while preserving both visual and content brand consistency? - Archive ouverte HAL Access content directly
Conference Papers Year : 2023

Bilingual typography: Is it possible to translate Latin typeface into non-Latin typeface while preserving both visual and content brand consistency?

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hal-04162858 , version 1 (16-07-2023)

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  • HAL Id : hal-04162858 , version 1

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Weixi KOU. Bilingual typography: Is it possible to translate Latin typeface into non-Latin typeface while preserving both visual and content brand consistency?. Academy of Marketing Science: 24th World Marketing Congress, Jul 2023, Canterbury, United Kingdom. ⟨hal-04162858⟩
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