Color of the Past: An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2023

Color of the Past: An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad

Fichier non déposé

Dates et versions

hal-04162850 , version 1 (16-07-2023)

Identifiants

  • HAL Id : hal-04162850 , version 1

Citer

Mathieu Kacha, Gautier Lombard, Fabien Pecot, Franck Celhay. Color of the Past: An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. Academy of Marketing Science: 24th World Marketing Congress, Jul 2023, Canterbury, United Kingdom. ⟨hal-04162850⟩
28 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More