The Reduction of the Reassurance Need in the Case of Ante-Decisional Cognitive Dissonance. Contribution of the Official Quality Signs on the Food Products - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2000

The Reduction of the Reassurance Need in the Case of Ante-Decisional Cognitive Dissonance. Contribution of the Official Quality Signs on the Food Products

C. Gallen
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hal-04150927 , version 1 (04-07-2023)

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  • HAL Id : hal-04150927 , version 1

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C. Gallen. The Reduction of the Reassurance Need in the Case of Ante-Decisional Cognitive Dissonance. Contribution of the Official Quality Signs on the Food Products. 13th EMAC Doctoral Colloquium, The European Marketing Academy, May 2000, Rotterdam, Netherlands. ⟨hal-04150927⟩
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