Il mercato editoriale di fine periodo Edo attraverso le pagine dello Hizakurige di Jippensha Ikku - Archive ouverte HAL Accéder directement au contenu
Chapitre D'ouvrage Année : 2012

The Publishing Sector in the late Edo Period through the Tōkaidōchū hizakurige by Jippensha Ikku

Le marché de l’édition de la période tardive d’Edo à travers les pages du Tōkaidō-chū hizakurige de Jippensha Ikku

Il mercato editoriale di fine periodo Edo attraverso le pagine dello Hizakurige di Jippensha Ikku

Résumé

Jippensha Ikku’s Tōkaidōchū hizakurige is a roman fleuve published be-tween the second year of Kyōwa (1802) and the sixth of Bunka (1809). Origi-nally the author’s intention was to end the novel with the first edition, de-scribing a journey to Hakone. However since the two main characters, Yajirōbee and Kitahachi, became unexpectedly famous, he was forced to continue his novel for the next eight years, making the Hizakurige one of the first “bestsellers”. Thanks to the increasing popularity of the book, both the author and its publisher Murataya Jirōbee became rich, especially after the fifth volume, when the masterpiece started to be published also in Kansai. In this essay I analyse how they managed to increase the readership by introduc-ing inventive and innovative elements into the plot; I also try to outline the strategy used to involve a wider and culturally non homogeneous audience.

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Dates et versions

hal-04131966 , version 1 (23-06-2023)

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Domaine public

Identifiants

  • HAL Id : hal-04131966 , version 1

Citer

Mario Talamo. Il mercato editoriale di fine periodo Edo attraverso le pagine dello Hizakurige di Jippensha Ikku. Il Torcoliere. Nuove prospettive di ricerca sul Giappone, pp.497-515, 2012, 978–88–6719–006–5. ⟨hal-04131966⟩
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