The article is devoted to the problem of formation of students ' communicative competence on the basis of studying the regions of the country of the studied language. The communicative method of teaching French to students is a leading one, because in a short period of time it allows them to master the language at a level sufficient for everyday and business communication. In modern conditions, the communicative approach makes it possible for elementary-level students not only to master knowledge, but also to learn the socio-cultural component, which will allow them to adequately interact with native French speakers in real communication situations. The author analyzes the teaching experience of the author, who showed that the study of the regions of France contributes to the growth of students ' motivation and interest in mastering the French language as a means of communication with its native speakers. The correct selection of authentic materials, the use of language and speech exercises ensure the improvement of foreign language communicative competence.In the ranking of the popularity of methods of learning the French language, the leading position is occupied by the communicative approach, which is aimed directly at the development of communication. In the XX century, when teaching a foreign language, classical methods were used, which did not give the desired result in a short time, namely, they did not teach speaking. Thanks to the communicative methodology and the peculiarities of the French language, university students who are just beginning to master such a difficult language from a grammatical, phonetic, and lexical point of view will be able to quickly speak French. This method has proven itself well in Europe, in the United States and, finally, in our country. The results of research can be used by university teachers, in forming communicative competence.