The successful sexual reproduction of flowering plants depends upon double fertilisation, during which pollen grains, produced within the male floral organ (the anther) deliver two sperm cells to the ovule, buried deep within the ovary, triggering the development of the embryo and the surrounding tissues of the seed. Although much attention has been given to pollen and embryo development, less has been focused on the supporting tissues surrounding these organisms as they develop, the tapetum and the endosperm. Intriguingly, despite their very different origins, these tissues appear to have converged functionally and developmentally. Here we will discuss this apparent convergence and its molecular and physiological basis.