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Article Dans Une Revue Computers in Human Behavior Année : 2017

Social identity cues to improve creativity and identification in face-to-face and virtual groups

Résumé

This research draws on the social identity approach to investigate group performance in face-to-face and virtual brainstorming settings. In particular, we display Social Identity Cues (SIC) on participants or on avatars to foster group membership. We compare four conditions in a factorial design: Brainstorming in Face-to-face or Virtual setting, With or Without SIC. Seventy-two students belonging to a population with a strong social identity participated in the experiment, using their traditional clothing as SIC. The results show that the presence of SIC led to increased creative performance both in face-to-face and virtual settings. SIC also increased group identification, but only in the virtual environment. These results highlight the potential of avatars to support teamwork in a meaningful way.

Dates et versions

hal-04097427 , version 1 (23-05-2023)

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Citer

Jérôme Guegan, Frédéric Segonds, Jessy Barré, Nicolas Maranzana, Fabrice Mantelet, et al.. Social identity cues to improve creativity and identification in face-to-face and virtual groups. Computers in Human Behavior, 2017, 77, pp.140 - 147. ⟨10.1016/j.chb.2017.08.043⟩. ⟨hal-04097427⟩
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