This study reveals the morphological, syntactic and semantic properties of the emergent uses (since the 2000s) of the French noun diversité (“diversity”). It also consists in a quantitative and qualitative analysis of the uses of this noun in a corpus of extra-financial performance declarations by BNP-Paribas and Hermès between 2005 and 2020, as part of their CSR communication. Two contrasting views of diversity emerge, one offensive and dynamic, the other submissive and static.‪