As companies increasingly move towards remote workplace for both sustenance and growth motives, they face other people-centric problems such as quiet quitting and organizational (dis)identification. As a way to mitigate these situations, they heavily invest in people-centric digital workplace platforms such as the employee advocacy (EA) platforms that promise both instrumental and humanistic outcomes. EA platforms aim to positively influence digital employee engagement through fostering connectedness and citizenship behavior. Past literature does not offer validity to such claims nor does it offer a way to conceptualize digital employee engagement. Leveraging the Needs-Affordances-Features perspective from the IS literature, we first conceptualize digital employee engagement to include two contextual and actualized affordances of EA platforms namely, digital employee advocacy and digital employee connectedness. We then, use the IT identity theory to offer a theoretical framework linking IT identity and the two dimensions of digital employee engagement. Using verified reviews obtained from users of several EA platforms, we test our model. We conduct lexical intensity analysis and multiple regression, the results of which support the theorized model. The study offers theoretical contributions to IT identity, digital workplace and employee advocacy literature. We also discuss the practical implications of our work.