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Article Dans Une Revue Journal of Business Research Année : 2015

Effect of an unexpected small favor on compliance with a survey request

Effet d'une petite faveur inattendue sur le respect d'une demande d'enquête

Résumé

This experiment examineswhether individuals return favorswhen they receive an initial favor in an intervieweradministrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking in the street and then asks themto participate in a survey. In the no-favor condition, participants don't receive a piece of candy, but are only solicited for the survey. Results show that a favor compared to no favor is associated with greater compliance with the request
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Dates et versions

hal-04074173 , version 1 (19-04-2023)

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Céline Jacob, Nicolas Guéguen, Gaëlle Boulbry. Effect of an unexpected small favor on compliance with a survey request. Journal of Business Research, 2015, 68 (1), pp.56-59. ⟨10.1016/j.jbusres.2014.05.008⟩. ⟨hal-04074173⟩
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