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Article Dans Une Revue Advertising & Society Quarterly Année : 2020

Author Meets Critics: Race in the Marketplace: Crossing Critical Boundaries

A. K. Harrison
  • Fonction : Auteur
K. K. Dhillon-Jamerson
  • Fonction : Auteur
K. D. Thomas
  • Fonction : Auteur
L. Steinfield
  • Fonction : Auteur
F. F. Wherry
  • Fonction : Auteur
E. Timke
  • Fonction : Auteur

Résumé

This Author Meets Critics conversation focuses on Sonya Grier, Anthony Kwame Harrison, Guillaume D. Johnson, and Kevin D. Thomas' edited volume Race in the Marketplace: Crossing Boundaries (Palgrave Macmillan, 2019). Several of the book's editors and a chapter contributor meet with marketing, sociology, and history experts to discuss the following topics: the importance of interdisciplinary collaboration; the application of critical theory; race, racism, and the non-neutral marketplace; how the book crosses many disciplinary and theoretical boundaries; how and why the volume is vital to understanding the rise in public awareness about race in 2020; the dearth of academic publishing about consumers of color; the centrality of marketplace transactions; cautions about fully embracing the state to solve societal problems related to race; intersectionality; biases in academic publishing; the need to create more awareness of racial issues among White scholars; exhaustion that comes in researching and talking about race issues, especially for scholars and students of color; the need to sustain research about race in the marketplace; the relationship between consumers and producers; advice to professors teaching about race; and advice to industry practitioners.
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Dates et versions

hal-04071243 , version 1 (17-04-2023)

Identifiants

  • HAL Id : hal-04071243 , version 1

Citer

A. K. Harrison, Guillaume D. Johnson, K. K. Dhillon-Jamerson, K. D. Thomas, L. Steinfield, et al.. Author Meets Critics: Race in the Marketplace: Crossing Critical Boundaries. Advertising & Society Quarterly, 2020, 21 (4). ⟨hal-04071243⟩
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