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Communication Dans Un Congrès Année : 2010

Cultural Values in International Segmentation: The Taste for Wine in China, Chile and France

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hal-04070690 , version 1 (16-04-2023)

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  • HAL Id : hal-04070690 , version 1

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Bertrand Belvaux, Nathalie Guibert. Cultural Values in International Segmentation: The Taste for Wine in China, Chile and France. 39th EMAC – European Marketing Association Conference, European Marketing Association Conference, 2010, Copenhagen, Denmark. ⟨hal-04070690⟩
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