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Article Dans Une Revue Geomarketing: Methods Regional preference or chauvinism in data? Experimental study of the impact of territorialization argument on consent to share and reuse dataand Strategies in Spatial Marketing Année : 2006

Direct marketing and geographic information

Christine Petr
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hal-04068733 , version 1 (14-04-2023)

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  • HAL Id : hal-04068733 , version 1

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Christine Petr. Direct marketing and geographic information. Geomarketing: Methods Regional preference or chauvinism in data? Experimental study of the impact of territorialization argument on consent to share and reuse dataand Strategies in Spatial Marketing, 2006. ⟨hal-04068733⟩
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